| http://www.w3.org/ns/prov#value | - 44 ] More recently, two others including Vogue (specifically targeted at women), were added.[10, 23] These brands have shown remarkable growth,[10, 41] outstripping growth in competitors??? main brands.[11, 37] This emphasis on premium brands, shared by other TTCs, has led to premium brands gradually making up a greater share of the global market[24] (albeit not all individual markets as explored
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