| http://www.w3.org/ns/prov#value | - Again, nothing particularly fancy about the look or feel of it, but it was really a chance to re-envision how we were talking with our 16,000 employees. [It was an opportunity to go beyond solely focusing] on what the institution wants to tell its audiences, but think about what people might actually be interested in and what would drive them to open your newsletter and actually click.
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