| http://www.w3.org/ns/prov#value | - Any such failure could lead to lower revenues, increased remediation, prevention and other costs and other material adverse effects on our results of operations.Maintaining favorable brand recognition is essential to our success, and failure to do so could materially adversely affect our results of operations.While our ''Hertz'', ???Dollar??? and ???Thrifty??? brand names have substantial brand re
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