| http://www.w3.org/ns/prov#value | - In a letter to general search engines (which included AOL, Ask, Bing, Google, Yahoo and others), as well as 17 of what the FTC called ???the most heavily trafficked??? shopping, travel and local search engines, the FTC offered updated guidance around the need for visual cues, labels, or other options for clearly distinguishing paid ads from organic search results, in order to avoid misleading cons
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