| http://www.w3.org/ns/prov#value | - The marketer's goal at an event is usually to drive engagement, increase food and merchandise sales and create a social environment, said Julie Ask, VP and principal analyst at Forrester Research. ???Venues are fun because there is an opportunity for a direct response and a direct interaction with the audience.???Forrester estimates that only 2% to 3% of attendants participate in text campaigns at
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