| http://www.w3.org/ns/prov#value | - The plan should also include a designated escalation plan that clearly defines when, how and to whom issues should be escalated if the primary social media team cannot correct the situation. (For the sake of efficiency, granting the social media team sufficient authority to address and correct most customer service issues is a good idea.) Staples (Twitter: @StaplesTweets; Staples on Facebook) and
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