| http://www.w3.org/ns/prov#value | - it is a market segment... for many, choosing 'craft beer' (defined vaguely as local/small) seems, rightly or wrongly, a more ethical route....and it is a market segment that responds well to appeals to the 'ethical' and 'authentic' (fake that and you have got it made, as they say).Points 3 a) and 3 b) are welcome enough, but otherwise there is nothing particularly ethical in there - and, of course, the
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