| http://www.w3.org/ns/prov#value | - The launch video featured Jony Ive explaining that iPhone 5c was 'unapologetically plastic.'There was a strategic plan to head off the potential negative by boldly proclaiming it as a positive.There was some risk there, given that Samsung's plastic Galaxy phone was often criticized for not being as substantial as iPhone.Unfortunately for Apple, creativity can be a double-edged sword.
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