| http://www.w3.org/ns/prov#value | - Edelman wrote in a May 2011 commentary that the Consumer Decision Journey was largely influenced by the new realities of online marketing; in fact, he wrote that it ???????takes into account the ways in which the Internet, particularly social media, affects the purchasing process, from the initial consideration to the creation of brand partisans.??????? He said McKinsey has identified four actions
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