| http://www.w3.org/ns/prov#value | - For me, a left brainer, the promise of the sub-title; 'what to do about it' was not delivered.There are a couple of pages at the end devoted to counseling marketeers (marketing soldiers") on how to get through to 'management' - basically to not give up the fight.On the other hand, the case studies are delivered well and are fascinating; I will probably recommend the book to some of my marketing
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