| http://www.w3.org/ns/prov#value | - The publishers club together to fund the organization and provide the core budget, while the booksellers take the hit on the margin (they absorb the ??1 off on the free Book Tokens) and the schools also like to get involved -- 40,000 school packs distributed.It will be hard for Magazine Week to find such an obviously 'good' goal as helping kids to read, and to buy their first book.
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