About: http://webisa.webdatacommons.org/414217628

Property	Value
http://www.w3.org/1999/02/22-rdf-syntax-ns#type	http://www.w3.org/ns/prov#Entity
http://www.w3.org/ns/prov#value	It uses a metric it calls Average Participation Rate (Average PR) to rate how likely it is for an ad to be displayed during the month, which tells the system whether to show the ad or hold off for the next occurrence of the keyword.
http://www.w3.org/ns/prov#wasQuotedFrom	searchenginewatch.com