About: http://webisa.webdatacommons.org/57002885

Property	Value
http://www.w3.org/1999/02/22-rdf-syntax-ns#type	http://www.w3.org/ns/prov#Entity
http://www.w3.org/ns/prov#value	As banner click-through rates fell and sales did not materialize, many marketers realized that conversion rates were an important metric that would help link marketing dollars more closely to revenue.
http://www.w3.org/ns/prov#wasQuotedFrom	dmnews.com