| http://www.w3.org/ns/prov#value | - If no VSUI is present, the VCS determines that a new record corresponding to the received identifying information must be created to store VSUI for the user/device. [0290] At step 520, based, at least in part, on the VSUI, the VCS or ACS performs an action such as selecting and transmitting advertisement to a particular user or for presentation on a nearby presentation device (e.g., computer monit
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