About: direct response marketing

Premodifier: direct response
Head noun: marketing

Same concepts
http://dbpedia.org/resource/Direct_marketing

Broader concepts

label	provenance	confidence
area	isap:147638948	0.442893
tool	isap:150173333	0.377945
marketing	isap:353346794	0.303278

Narrower concepts

label	provenance	confidence
direct mail	isap:289420164	0.733840
directv	isap:317260427	0.340657
drtv	isap:289871276	0.203693