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An Entity of Type : prov:Entity, within Data Space : wifo5-40.informatik.uni-mannheim.de:8890 associated with source dataset(s)

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  • Consumers generally evaluate goods and services by the features or benefits that are important to them. retailers and other marketers often try to influence the type of criteria that consumers use in their product evaluations. they frequently use ads that compare the features of their products with those of their competitors.
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