The LE Camry model at $22,500 makes the hybrid at $25,900 within easy reach (and at a 6 year pay back assuming $4 gas and 12,000 miles at the combined fuel economy = 135 Gal saved pa) For many, other options such as the bus or bicycle, even if more ecologically sound, are not on the horizon, and other tech, such as the Volt or Leaf, too expensive while gas is this cheap.