| http://www.w3.org/ns/prov#value | - The cost of the FMCG is often relatively low and the consumers do not hesitate much before buying one of the FMCG. Such FMCG corporations as Pepsi, Nestle, Coca-cola, Procter & Gamble, Kleenex and others provide the examples of the profit brought by quick turnover of the FMCGs (Coulthart, 2006).
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