| http://www.w3.org/ns/prov#value | - nt apps are not really built for banners.In disease state categories, however, there is a growing opportunity to create brand-specific content - things like dosage calculators that apply only to a specific drug - that can be useful to marketers, said Kocsis.Half of the apps available in the Apple app store's medical category are for medical reference, 9.3% of the apps are calculators, 7% of the app
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