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    { "id" : "http://webisa.webdatacommons.org/concept/social+media_management_"
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        "http://www.w3.org/2004/02/skos/core#broader" : [ "http://webisa.webdatacommons.org/concept/marketing_service_" ] } },

    { "id" : "http://webisa.webdatacommons.org/concept/ppc_management_"
      "properties" : {
        "http://www.w3.org/2004/02/skos/core#broader" : [ "http://webisa.webdatacommons.org/concept/marketing_service_" ] } },

    { "id" : "http://webisa.webdatacommons.org/concept/search+engine_optimisation_"
      "properties" : {
        "http://www.w3.org/2004/02/skos/core#broader" : [ "http://webisa.webdatacommons.org/concept/marketing_service_" ] } },

    { "id" : "http://webisa.webdatacommons.org/concept/media_planning_"
      "properties" : {
        "http://www.w3.org/2004/02/skos/core#broader" : [ "http://webisa.webdatacommons.org/concept/marketing_service_" ] } },

    { "id" : "http://webisa.webdatacommons.org/concept/_wpp_"
      "properties" : {
        "http://www.w3.org/2004/02/skos/core#broader" : [ "http://webisa.webdatacommons.org/concept/marketing_service_"] } } }
