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As advertisers, we try to get DVR-proof television programming, and Oscars are a program where people want to sit down with their families and watch it live.???But the show certainly is no bargain, said Jon Swallen, Kantar Media???s chief researcher.???The Oscars provide a large audience and a heavy concentration of affluent women,??? Swallen said. ???But the return on the investment is not commen
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