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In fact, Direct Marketing News forecasted this to be ???the year of the story,??? and London-based agency BergHind Joseph identified it as a trend among the Global Fortune 500, even dubbing its 2012 Global Players study, ???The Power of Storytelling.??? We also find companies such as Nike, Google, Kimberly-Clark, and 3M, among others, using storytelling as a means of communication and leadership.
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