. . . . "orary, Soom explained.Based on the price of the book and overall production costs, DiPonzio Heise budgets a personalized marketing plan that embraces promotion, publicity, advertising, sales to chains such as Amazon and Barnes & Noble, book signings, and individual sales as well.An added advantage is that many of our books are printed here at RIT. And we are our own distribution center, which me" . .