. . . . "This content will be more difficult, including images and videos and the like, but the return will be much greater.At Distilled, we blog twice a week, but we???ve seen a much bigger return from the linkbait guide ??? The Excel for SEO guide ??? DistilledU [an online university] ??? and the video marketing guide.(Note: Between each ellipses John includes screenshots of the material.)I could be wron" . .