. . . "Utah???s share of the purported PAC-12 network???s ads is a nebulous TBD. If we gain confirmed viewership, especially buying viewers, BYU could be selling commercial time for our games not to Rhodes bread and the rehab camps in Utah but to sponsors like Toyota, Ford, Gillette, General Mills, Procter & Gamble, Wal-Mart, and Progressive / Allstate / Esurance." .