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Consequently we???ve seen an evolution of Brands from ???Our Stuff Is Good,??? implying you shouldn???t buy the possibly-shoddy stuff sold by other vendors, to ???You Should Identify With Our Values.??? People don???t buy Nike because they think non-Nike shoes are bad shoes ??? Nike marketing doesn???t even try to touch that ??? people buy Nike because they want to be and be seen as the sort of go
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