"Only about one quarter (26%) of moms surveyed said that calories were ???very important??? About half said that sweeteners, such as sugar and high fructose corn syrup, were ???very important??? Moms cite sugar (50%), and high fructose corn syrup (49%) as equally important to their food purchase decisions Saturated fat (47%), fat (36%) and sodium (36%) all were seen as ???very important,??? ahead o" . . . . .