. "Learning from Bhakti dalsLeveraging the distribution network: ??? Edible oil distribution network of ADAL can be used in a similar fashion as that of Salt and soda network of MKS for market penetration.Product Differentiation: ??? Desired intangible attributes in a food product: Taste, Quality, Health and Value for money. ??? Bhakti focuses mainly on quality, health and value for money whereas ADA" . . . . .