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  • To do that, your business plan must follow McKinsey trainer, Barbara Minto???s Pyramid Principle.To that end, you have to start off your business plan by answering three questions:??? What is the situation? (e.g., what made you want to start the business?);??? What is the complication? (what is the biggest barrier to realizing your venture???s mission)?; and??? What is the key question? (In other
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