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  • Conclusionmn31903/05/2013 15??? Paddy Power is the most active bookmaker on social mediaforums, using sites such as facebook and twitter to promote theirservices.???Paddy Power consistently engage with ???followers??? and ???fans??? ona day-to-day basis.???Facebook fans respond to photos that are non-related to theindustry.???Twitter fans are more responsive to gambling related feeds.???Ladbrokes
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