Coke works hard to promote their brand in the real world and now utilize other options for their brand to be extended virtually by other people which is a very productive strategy.Link: <a href="http://www.kzero.co.uk/blog/?p=859Among">http://www.kzero.co.uk/blog/?p=859Among</a> soft drinks such as Coke, Pepsi, Mountain Dew or Dr. Peppers, I still do favor Coke or Pepsi:-).