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  • Marketing Funnel ??? example calculations Customers Campaigns Awareness Interest metric cost events formula rate Evalutation Conversion Referral Repeat $4,000 CPM $4,000 10^6 ?? $4.00 (10^6 ?? 10^3) 3???10^3 CTR - 3???10^3 ?? 10^6 0.3% $4,000 CPA - 20 ?? $200 20Friday, 01 March 13 6Here are examples of the kinds of calculations performed... 7.
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