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  • The launching of line extensions at a price premium to the heritage brand, increase complexity and costs, is a less risky strategy than competing on price.Top Global Cigarette and Cigar Manufacturers by RevenueCompanySymbolPriceMarket CapP/E British American Tobacco plc BTI 120.36 113.56B 17.50 Imperial Tobacco Group plc ITYBY 89.83 43.18B 37.31 Reynolds American Inc.
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