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  • In addition to the $2.1 million paid to Connections for online ads, $34 million went to television spots, $21 million to direct mail, $1.8 million to community and other newspapers, and $270,000 to robo-calls and traveling billboards, according to New York State Board of Elections data compiled by ClickZ. According to Seiger, the print buys included some online advertising impressions.
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