Sure, WWE might receive a short-terms ratings boost from McMahon and Cena appearing on the show last night and the hook at the end of the show might bring viewers back next week to see whether Punk chooses Cena or Ryback as his opponent at the HIAC PPV. Long term, McMahon needs to realize that Rock, Brock, Undertaker, and Triple H can???t boost his PPV buyrates and TV ratings forever.