It may be a better use of resources to lower prices, develop new products, reduce costs or find new markets rather than apply for patents or other IP. It is only a small proportion of intellectual assets that require 6The Intellectual Property Advisory Committee ???The Enforcement of Patent Rights??? 2003 downloadable from <a href="http://www.mandyhaberman.com/index.php?cID=7&cType=document">http://www.mandyhaberman.com/index.php?cID=7&cType=document</a> 7See ???The Lon