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  • The launch event was a bit forced ??? obviously a lot of egos and lots of buzz phrases (it is all about collaborating not competing, We want to talk, Change the World, I invented the phrase 'New Marketing'), not much substance on what they will actually do (Coke is a client) or how they will make money, but a bit intriguing too ??? increased visibility for any SL effort might be a good thing fo
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