MSRP was $78K (I have every option including rear locking dif and front and side assist and adaptive Cruise control (automatically slows down when a car gets in front of you... it is amazing... you can actually trust it.) 2008 models are the best since it is a Touareg 2.. slight body change but a ton of other little things were improved (plus it was the last year you could get the V10 in the US.)