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  • The second best time is now.ProverbBuyers Still Choose Time's Circ Over Audienceby Lucia Moseshttp://www.mediaweek.com/mw/news/print/article_display.jsp?vnu_content_id=1003600293Last fall, Time announced sweeping changes in the way it would do business, planning to offer advertisers the chance in January to buy ads at a 19 percent reduced rate base of 3.25 million, or by a guaranteed audience of
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