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An Entity of Type : prov:Entity, within Data Space : webisa.webdatacommons.org associated with source dataset(s)

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  • Execution: Groupon started using MediaMind's creative optimization tool, Smart Versioning, which allows its media producer Rick Chan to automatically create and serve multiple ad versions that could target users by geography, behavior, and other characteristics such as audience's demographic data or interest (those that previously engaged with the ad) in August.
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