ionic surfactant based on a polyquaternary ammonium salt; 0-3% wt. of a builder, desirably present in an amount of about 0.1-0.5% wt.; 0% wt. to about 5% wt. of one or more conventional additives particularly coloring agents, fragrances and fragrance solubilizers, viscosity modifying agents such as thickeners, pH adjusting agents and pH buffers including organic and inorganic salts; and, water to