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  • A third Democrat, Terrell McSweeny, has been nominated but awaits approval by the U.S. Senate.By acquiring Arbitron, Nielsen also gains access to data on what is known in industry parlance as out-of-home, essentially billboards and other forms of outdoor advertising.Both Nielsen and Arbitron use devices - with Nielsen the people meter and with Arbitron the portable people meter, (PPM) a page
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