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  • PepsiCo Evokes That March Basketball Tourney In Carefully Worded Campaign Thursday, March 11, 2010 at 10:51AM If you play the SoBe game maybe you can party with Kendra Wilkinson.March 11, 2010: When it comes to the NCAA Division I Men's Basketball tournament, corporate partners including AT&T, Coca-Cola, LG, Lowe's and State Farm are allowed to use such trademarked terms as March Madness, NCAA
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