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  • rying to enforce control when trust is crucial is a very bad idea, i.e. the quickest path to failure in this new content economy 4) In the content industries, the concept of mostly 'selling copies' is becoming 'toast' ??? New Generatives" based on access must urgently be created and delivered 5) The future is in selling -and bundling ??? access, not (just) copies, and the ecology of selling acces
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