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  • Mohanbir Sawhney, Robert C. Wolcott and Inigo Arroniz, Sloan Management Review, Spring 2006 <a href="http://global.scienceboard.net/resources/publication.spotlight.php?id=7749">http://global.scienceboard.net/resources/publication.spotlight.php?id=7749</a> What have been the major marketing innovations in your industry and other industries?
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