Therefore producers? surplus is 50, and the sum of consumers? surplus and producers? surplus is 62.5. (See Figure 12.2 for another view of the same sort of thing, with cross- hatching.) Note that deadweight loss is the area of triangle ABC. INSERT FIGURE 12.6 HERE 12 Monopoly and Monopolistic Competition 224 Caption of Fig. 12.6: Assuming Esmeralda charges a uniform price p, the profit- maximizing