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  • The following is an example of how we calculated the SIM Score for GM using those formulas Net Sentiment for the Brand: Positive Conversations: 22,355 Neutral Conversations: 80,764 Negative Conversations: 19,127 Total Conversations for the Brand: 122,246 Positive + Neutral ??? Negative Conversations: 103,119 ??? 19,127 = 83,992 Net Sentiment/Total Conversations: 83,992/122,246 = 0.68 Net Sentiment
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