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  • The reversal of fortune was abrupt - in 1998, Heinz was riding high, profitable and voted one of the 12 top brands of the late millennium, alongside the likes of Coca-Cola, McDonald's and the BBC.But the firm was a victim of its own success and trouble was brewing, in the shape of fierce competition from deep discounters like Aldi and Lidl on one side and, on the other, the increasingly aspiration
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