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  • And it is the latest in a series of bids by The Journal to capture a bigger piece of the consumer ad market and lessen its traditional dependence on ads aimed at businesses.At just over 100 pages, the first issue of WSJ. has 51 advertisers, mostly of the type publications covet: high-end makers of clothes, handbags and other accessories, with brand names like Herm??s, Audemars Piguet and Dior.
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