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  • Rob Price, CMO of drugstore chain CVS Caremark Corp., singled out the company's customer loyalty program ExtraCare, with 68 million members, as core to its social-focused outreach and consumer research. ???We are now carving narrower and narrower slices: there is a scrum of consumers and regulators and b-to-b clientele and b-to-c clientele and team members and other stakeholders all overlapping in t
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